Adam Lovatt

Qualifications

Scottish qualified lawyer (2009)
Masters in IP Law, University of London

Adam is a Scottish qualified lawyer (2009). Adam has a wide experience of sports and media law through working at some of the biggest sports media companies in the world and has a particular expertise in legal issues facing start-up companies. He has broad expertise of IP matters (consolidated with a Masters in IP law from the University of London) and general commercial law and has deep knowledge on the legal aspects of fundraising undertaken by start-ups having worked on Series A funding rounds for various clients.

Adam was most recently employed as Head of Legal for Immediate Media, covering the data and digital aspects of the business which covers brands such as Radio Times, Good Food and Gardeners World.

Prior to joining Immediate, Adam was in the Global Media and Entertainment team at Amazon from July 2021 - April 2025, having initially joined the Audible legal team, prior to moving across to Prime Video. At Prime Video, Adam was focused on live sports work across Europe including rights, production and talent agreements for properties including the UEFA Champions League; Wimbledon; The Premier League; Ligue 1; and the NBA.

Prior to Amazon, Adam was Head of Legal and Business Affairs at OTRO having previously been at IMG, Perform Group and Dugout. In these roles, Adam dealt with sports rights-holders and talent on a daily basis.

Adam has also run his own legal consultancy business, Lovatt Legal Limited supporting various clients in the sports, media and entertainment space, including Stellwagen Ventures Limited; Krafty Entertainment; Birmingham City Football Club; and BCOMS (Black Collective of Media in Sport).